How Lawyers Get Business: 13 Ideas That Will Amaze You

Having a successful law practice begins with getting clients. After all, your success as an attorney depends on building a reputation and getting new business. However, attracting new clients isn’t always easy, even for attorneys who are the best at what they do. Getting clients is a challenge for most lawyers because there are so many of them—and everyone wants their business. The good news is that there are several ways to grow your practice with client leads. Let’s explore 13 ideas on how lawyers get business.

The trick is to know where to put in the time and effort to see results. No shortcuts or magic spells will bring in new clients overnight. But by focusing your efforts on creating opportunities, you can significantly expand your scope and build your practice so that it feeds on its merits rather than relying on word-of-mouth recommendations.

Learn More: Why Do You Need A Lawyer To Start A Business

How Lawyers Get Business

How Lawyers Get Business
  • Networking events
  • Referrals from other lawyers
  • Online advertising and social media marketing
  • Blogging and online PR
  • Video Marketing and Video Interviews
  • Print Advertising
  • Yellow Pages and Google Adwords ads
  • Online Marketing – Content Marketing, SEO, SMM, SEM, etc.
  • Legal Services that Grow Your Law Practice
  • Trade Shows and Conferences
  • In-House Counsel Networking Events
  • Lead Nurturing for Fresh Graduates
  • Culture and efficiency

Networking events

Business networking events are a great way to meet potential clients and expand your network. You can significantly increase your opportunities for new referrals and client leads by attending several networking events each month. 

Networking groups are also great for learning about industry trends, interviewing experts, finding mentors, and identifying joint venture partners. You can also host networking events at your office or invite guest speakers to host events at a nearby venue. These events will help you reach a larger audience, which means more potential referrals.

Referrals from other lawyers

You win two ways when you get your clients to refer new business to you. You get new business, and your former clients feel they’ve done something good for the community. Even if you bill your clients for the referral, you gain far more than you lose. 

If you’re good at what you do, plenty of people will be only too happy to send their friends and associates your way. You can increase your referral rate by asking for recommendations frequently, particularly at the end of a project or when your client is happy with your work. You can also reach out to your client base and ask them to recommend you to their friends and associates.

Online advertising and social media marketing

Traditional advertising, such as Yellow Pages ads, print newspaper ads, TV, radio, and other forms of broadcast media, is rapidly becoming less effective. Your ads may be reaching a shrinking number of people each year. At the same time, you’re likely paying more and more to get fewer and fewer people. 

An online presence is necessary to compete in today’s market, so if you’re not already investing in online advertising, you’re missing out on a huge opportunity to reach potential clients. Advertise on social media sites like Facebook, Twitter, LinkedIn, and Instagram. 

You can also promote your law practice or specialities on Google, Bing, and other search engines to get in front of the people actively looking for legal services.

Blogging and online PR

Blogging is a great way to attract new clients and build authority in your field. By blogging about legal topics related to your practice, you can position yourself as an expert in the area and drive more clients to your law firm. Topics can focus on key issues facing your clients, such as changing laws or industry trends. 

They can also focus on your specialities, such as real estate law or business formation. You can also use your blog to offer helpful advice and resources related to legal topics. You can build trust and authority with your potential clients by providing valuable content to readers, leading to more business in the long run.

Video Marketing and Video Interviews

Legal marketing experts have discovered that video marketing is an effective way to build your client base. You can create videos to answer commonly asked questions about your practice or industry. 

You can also create videos designed to help your clients solve problems related to their daily lives or business needs. You can even conduct video interviews with other professionals in your industry. These video interviews can be used to create content for your blog, lead generation websites, and social media posts.

Print Advertising

In addition to online advertising, you should consider investing in print ads, such as legal trade journals and magazines. Legal trade journals offer a unique opportunity to get in front of potential clients. These publications enable you to highlight your experience, share industry insights and connect with your local community. 

Print advertising can also be an effective way to diversify your advertising portfolio by reaching a different demographic than the one you get online.

Yellow Pages and Google Adwords ads

A well-placed ad in the Yellow Pages can bring you new business. You can also use Google Adwords to advertise your law practice and reach potential clients actively searching for legal services. You can set up your ads to appear whenever someone searches for certain legal terms. 

You can also set up your ads to appear when someone types in a business name or types a phone number. Whatever you choose to advertise, you’ll need to create a compelling ad that will catch the attention of potential clients.

Online Marketing – Content Marketing, SEO, SMM, SEM, etc

These are all different marketing methods that can be used to drive traffic to your website. Creating content, your target audience finds interesting can drive more traffic to your website, leading to more leads and sales. 

SEO: Search Engine Optimization is a technique that helps you to get your website higher in the search engine results. 

SMM: Social Media Marketing is a great way to interact with your clients and build relationships with them. You can also use these platforms to promote your law practice and drive more traffic to your website. 

SEM: Search Engine Marketing is a method of advertising that allows you to get paid when someone clicks on your ad.

Legal Services that Grow Your Law Practice

First, you must have a law practice that people need and want. To get there; start with your ideal client: 

  • Who are they? 
  • What do they need? What do they struggle with? 
  • What do they wish they had more of in their lives? 

Your ideal client is the person who loves what they do and is happy with their lives but has one, two, or three issues holding them back and keeping them from being even happier and more successful.

Trade Shows and Conferences

Attending industry conferences and trade shows is an excellent way to expand your network, learn from industry leaders, and discover potential new clients. Whether you attend an industry-specific or a general legal conference, you can use these events to get in front of many potential clients, which can help grow your law practice. 

You can also use these events to find joint venture partners, interview experts, and network with other attorneys who may be interested in referring business to you.

In-House Counsel Networking Events

Many law departments host networking events for the attorneys who work there. These events are a great way to connect with in-house counsel and find new clients. While they may not be able to refer work to you directly, they can provide valuable insight into the projects they’re working on and their challenges. 

This information can help you find ways to position yourself as a valuable resource. Another way to network with in-house counsel is to attend their conferences. 

Many law departments host conferences, roundtables, and other events where attorneys from across the industry can gather and exchange ideas. A ticket to attend one of these events can be a great opportunity to network and find new clients.

Lead Nurturing for Fresh Graduates

If you’re a law school graduate just starting, you may want to focus your networking efforts on large companies that use outside counsel. Whether you meet these companies through networking events or cold calling, you can position yourself as a potential resource for their general counsel and other in-house attorneys. 

One way to do this is to offer to speak at local legal organizations, like your school’s law review or a bar association chapter where general counsel are likely to attend the meeting. Another way to do this is to offer to write and publish articles related to legal issues facing big companies, doing this will help you get in the door and start a relationship with the general counsel who decides which law firms they work with.

Culture and efficiency

Many law firms have similar challenges when it comes to acquiring new clients. Their biggest hurdle is that they haven’t found a way to stand out from the crowd. Instead of finding new ways to get clients, they rely solely on their reputation and word-of-mouth to bring in new work. 

These practices often lead to frustration, long-term decline in revenue, and eventually—closure. While it may be tempting to go this route, it’s important to remember that it takes time to build a reputation. 

Instead, focus your new client efforts on finding new ways to bring in leads. While some may come from your reputation, most will come from actively pursuing new leads. Once you have people interested in your firm, it’s up to you to close the deal.

Final Words

Building a successful law practice begins with getting clients. After all, your success as an attorney depends on building a reputation and getting new business. However, attracting new clients isn’t always easy, even for attorneys who are the best at what they do.

Getting clients is a challenge for most lawyers because there are so many of them, and everyone wants their business. The good news is that there are several ways to grow your practice with client leads. 

The trick is to know where to put in the time and effort to see results. No shortcuts or magic spells will bring in new clients overnight. But by focusing your efforts on creating opportunities, you can significantly expand your scope and build your practice so that it feeds on its merits rather than relying on word-of-mouth recommendations.

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